[Joseph Doss]

Risk management is important, especially for large enterprises where uptime means everything. The longer an asset is down the more it cost the company (speaking computers and servers) there is also risks to not only physical devices and the data within, but non physical “assets” such as reputation or consumer trust. It is important for a company to figure the value of an asset to determine how much time/energy/money should be dedicated to protecting each asset. Also taking into account the likelihood or frequency of damage/loss/downtime of each asset. A company does not to place more money or time into protecting an asset than its value, and should also avoid putting to much in protecting a asset that would likely cause little issue, so determining that Information and building a plan (and sticking to it) is very important. However, some assets are difficult to place values such as reputation and customer trust as mentioned earlier.