[Ashly Jackson]

Risk management is crucial for large enterprises, where uptime is essential. The longer an asset, like a server or computer, remains down, the greater the cost to the company. Beyond physical devices, there are also risks to non-physical assets such as reputation and consumer trust. Companies must assess the value of each asset to allocate appropriate resources for protection. This includes considering the likelihood of damage, loss, or downtime. It’s vital not to over-invest in safeguarding an asset that holds little value, nor should companies neglect those that are more critical. Developing a clear plan for risk management and adhering to it is key. However, quantifying assets like reputation and customer trust can be challenging, making this assessment process all the more important.