[Ashly Jackson]

Amy, your explanation of the VRIO and TOWS frameworks was detailed and insightful. I liked how you emphasized VRIO’s focus on identifying internal strengths through value, rarity, and its impact on strategic planning. Your breakdown of TOWS and how it builds on SWOT to develop actionable strategies really added depth. Combining these tools can truly enhance a company’s ability to compete effectively. Great job explaining their practical applications in a clear and thoughtful way.